An inverted sales funnel reverses the traditional approach by focusing on existing customers first—enhancing retention, loyalty, and advocacy before acquisition.
What Is an Inverted Sales Funnel?
Why Flip the Funnel?
Retaining customers is more cost-effective than acquiring new ones. Loyal customers drive consistent revenue and become brand advocates.
Keep existing customers engaged through excellent service, regular communication, and loyalty incentives.
0218
Stage 1: Retention
Increase customer value via upselling and cross-selling, boosting revenue without acquiring new customers.
0218
Stage 2: Expansion
Encourage satisfied customers to become brand ambassadors through reviews, testimonials, and social sharing.
0218
Stage 3: Advocacy
Leverage referrals and brand advocacy to attract new customers organically, reducing reliance on paid advertising.
0218
Stage 4: Acquisition
Embrace the Inverted Funnel for Sustainable Growth
By focusing on existing customers, businesses can drive long-term success, increase customer lifetime value, and foster organic growth.