In today’s digital world, email marketing remains one of the most powerful tools to grow your business, nurture leads, and drive conversions. Choosing the right platform is crucial—but with so many options available, how do you pick the one that’s best for your needs? In this guide, we’ll compare three popular tools: MailerLite, Mailchimp, and the newer Gofraze.
Each has its unique strengths, pricing models, and target audience. Let’s break it down in detail.
MailerLite’s visual editor allows you to create beautiful emails without coding. Simply drag elements like text, images, buttons, and videos into place for quick and easy design.
You can set up automated workflows based on subscriber actions, such as sign-ups or link clicks. It’s a great way to nurture leads and send personalized emails at the right time.
Create responsive landing pages or full websites using pre-made templates. Perfect for running lead generation campaigns or promoting events without needing a developer.
Test subject lines, email content, or sender details to find out what resonates best with your audience. This helps improve open rates and engagement over time.
Capture leads using customizable pop-ups, slide-ins, or inline forms. These can be triggered by user behavior or displayed based on scroll depth or time on site.
MailerLite connects with popular platforms like Shopify, WordPress, WooCommerce, and Zapier. These integrations help you sync data, automate tasks, and streamline workflows.
Detailed analytics show open rates, click-through rates, and subscriber activity. Click maps visually highlight where users are clicking within your emails, offering valuable insight for optimization.
MailerLite is known for its clean and simple dashboard, making it easy for beginners to navigate and launch their first campaigns without a steep learning curve.
Users praise the quick and helpful customer support via live chat and email, with reliable assistance even on the free plan for the first 30 days.
While not overly complex, MailerLite’s automation builder is powerful enough for most small businesses, helping users set up welcome series, follow-ups, and behavior-based emails.
All email templates and landing pages are designed to be mobile-friendly, ensuring your messages look great on any device right out of the box.
MailerLite integrates seamlessly with WordPress and WooCommerce through official plugins, making it simple to collect subscribers and trigger email sequences based on store activity.
Users love the minimal, distraction-free interface. It’s easy to find features, set up campaigns, and manage subscribers without feeling overwhelmed.
MailerLite offers competitive pricing that scales reasonably with your subscriber count, making it a great long-term solution for budget-conscious users.
The free plan includes up to 1,000 subscribers and 12,000 emails per month, giving startups and small creators enough room to grow before upgrading.
MailerLite maintains a strong sender reputation and provides tools like domain authentication and spam testing, helping your emails land in the inbox—not the spam folder.
Choose MailerLite if you’re a small business owner, solopreneur, coach, or blogger looking for an affordable, user-friendly email marketing tool with modern design features and solid automation. It’s ideal for those who want a balance between functionality and simplicity without being overwhelmed by complex tools. If your priority is ease of use, high deliverability, and great value (especially with a free plan), MailerLite is a smart choice.
Mailchimp lets you run both email and SMS campaigns from one dashboard, allowing for multi-channel engagement with your audience.
Advanced segmentation tools help you target specific groups based on behavior, location, purchase history, or engagement level.
Built-in CRM features allow you to manage contacts, score leads, and store detailed customer profiles to personalize your marketing efforts.
Mailchimp uses machine learning to suggest send times, subject lines, and customer segments, helping boost open and click-through rates.
Seamlessly connects with Shopify, WooCommerce, BigCommerce, and Magento to sync customer and order data for personalized campaigns.
You can test multiple variables, schedule emails for optimal send times, and launch retargeting ads across Facebook, Instagram, and Google to re-engage visitors.
Mailchimp combines email, SMS, landing pages, ads, and CRM under one roof, making it ideal for brands that want a centralized marketing solution.
Its robust analytics dashboard, paired with AI-powered suggestions, helps marketers refine their strategies and optimize campaigns in real time.
With hundreds of professionally designed templates, users can quickly create branded emails, landing pages, and automations that look polished and modern.
Mailchimp integrates with hundreds of apps and services, allowing for smooth workflow automation across marketing, sales, and customer service tools.
Marketers love the ability to create detailed segments based on a wide array of filters—essential for running personalized campaigns at scale.
Users benefit from granular campaign reports, including revenue tracking, customer lifetime value, and device-based performance metrics.
As one of the most recognized names in email marketing, Mailchimp offers enterprise-grade security and deliverability infrastructure.
Large businesses and agencies appreciate Mailchimp’s flexibility and scalability for running sophisticated, multi-layered campaigns.
Mailchimp is ideal for medium to large businesses with diverse marketing needs and a budget for professional marketing tools. It’s best when you’re scaling and need in-depth analytics, customer journey builders, and omnichannel campaigns.
Gofraze is built for speed and simplicity — no clutter, no confusion.
Ideal for busy founders who want results, not a learning curve.
Modern, polished templates that feel on-brand from the first send.
Easily customize to reflect your brand’s personality without a designer.
Create beautiful inline, pop-up, or full-page forms in minutes.
Fully customizable to match your funnel and branding.
Set up powerful automations with visual logic, no tech headaches.
Trigger emails, tag users, and streamline your entire funnel effortlessly.
No fluff — just focused insights on what’s working and what’s not.
Track opens, clicks, and growth metrics that actually matter.
Flat, transparent pricing that scales with your growth — not your stress.
No confusing tiers or hidden limits — what you see is what you pay.
Get real support from real people who know your name and goals.
Fast, personal, and human — just like your brand should be.
Perfect for startups, solopreneurs, and small teams ready to grow.
Especially great if you want clarity, speed, and support without bloat.
Setting up your account, contacts, and first campaign takes minutes. The platform is designed with a smooth, low-friction learning curve.
Manage your campaigns, automations, and forms all from one place.No switching between tools — just one smooth, focused experience.
Even non-technical users can easily build personalized customer journeys and dynamic email content without needing advanced knowledge.
Gofraze’s pricing is tailored for small teams and growing businesses, offering robust features without the high costs of legacy platforms.
Users highlight how Gofraze offers many enterprise-level features at a fraction of the cost, making it a value-packed option for small teams.
Run all your email marketing — campaigns, automations, forms — from one simple dashboard. Keep everything organized and aligned, so your message stays clear and consistent.
Support is quick, helpful, and often personalized—ideal for new users who may need guidance during their initial campaigns.
Before diving into the tables, here’s a quick overview: MailerLite is the best value-for-money platform for growing businesses and creators. Mailchimp is robust and data-heavy, suited for serious marketers and scaling brands. Gofraze, though newer, offers excellent value with multi-channel capabilities and built-in CRM features.
All three platforms offer essential email marketing features, but they differ in terms of automation, integrations, and channel diversity. Mailchimp has more advanced AI and analytics. MailerLite shines with simplicity and affordability. Gofraze merges email and mobile marketing efficiently.
MailerLite is the most affordable across the board. Mailchimp can get expensive as your list grows. Gofraze offers a flat pricing structure that scales fairly.
| Subscribers | MailerLite (Monthly) | Mailchimp (Monthly) | Gofraze (Monthly) |
| 0 – 1,000 | Free | Free (limited) | Free |
| 1,001 – 2,500 | $15 | $39+ | $30 |
| 5,000 – 10,000 | $50 | $100+ | $30 |
| Enterprise Plan | Custom | Custom | Custom |
Deliverability, speed, and volume limits are key here. Mailchimp maintains an excellent reputation for deliverability. MailerLite is also very reliable, while Gofraze is catching up but already performs well in smaller campaigns.
Cut the guesswork—Gofraze offers powerful automation, simple pricing, and better deliverability. Start building smarter campaigns today.
Choosing between MailerLite, Mailchimp, and Gofraze depends on your needs:
Each platform has its strengths. It’s not about the “best” tool—but the best fit for your business goals.
Get inspired with June newsletter ideas, subject lines, and day-by-day content tips for Pride Month, Father’s Day, National Donut Day, and more!
Discover 10 respectful strategies on how to ask people to take a survey. Learn to increase response rates with personalization, purpose, and good timing.
Discover 10 respectful strategies on how to ask people to take a survey. Learn to increase response rates with personalization, purpose, and good timing.
Get unlimited forms that turn your traffic into real subscribers — totally free
Start now - free forever